Artigiano’s must-read summer guide on how to wear blue

The must-read guide on how to wear blue

The power of blue

5 wonderful ways to wear blue this season


The must-read guide on how to wear blue


Classic Blue has recently been named “Colour of the year” for 2020 by the prestigious Pantone Color Institute, so it’s no surprise that this enduring favourite has stepped into the spotlight again and has featured extensively in many recent runway collections.

Whether you are looking for a slick suit for the office, something versatile and stylish for a holiday in the sun or an outfit that will take you seamlessly through your day, here are some of our favourite ideas on how to wear blue for maximum impact.


The power of blue


According to colour psychologists, all shades of blue project calm and confidence, which makes them a must-have any woman’s wardrobe.

In the fashion world, blue is a perennial favourite and is regarded as a go-to colour for versatility and wearability. The range of different options is extensive and there are shades that will flatter every complexion. Depending on your personal preferences and colouring, choose from the palest faded denim to classically elegant navy. If you style is more fashion-forward, check out the vibrant electric blues which are creating a stir at fashion shows this season.


5 wonderful ways to wear blue this season


Blue really comes into its own in the warmer months. As the days get longer and brighter, it is time to turn to something a little less severe than the ubiquitous black. Darker blues and navy are flattering, feminine alternatives to black and combine well with many other shades. And if you are looking to refresh your casual wardrobe, the extensive selection of light and breezy blues evoke gorgeous summer days in the country or at the beach.

1. Work it: why blue is a great addition to your capsule wardrobe

Blue makes a great addition to your capsule wardrobe and will work well with many neutrals you may already have. If you are hunting for inspiration for a new take on your existing work wear, take a look at the extensive selection of essential separates and dresses in navy or French blue. These give you a great alternative to traditional black pieces with the professional polish, but with a softer, more feminine edge.

Combine your blue staples with other shades of blue or your favourite neutrals for classic elegance. Or for a more vibrant and individual take, add a splash of colour with your favourite accent shade from your current capsule collection. To really make things pop, team blue with a strongly contrasting colour such as pink or red for an undeniably individual style.

If you’d like more ideas for freshening up your capsule wardrobe this season, read our Basic Capsule Wardrobe blogpost.

2. How to wear blue-on-blue

An on-trend style that has featured in many designers’ collections over recent months is blue-on-blue. By combining different shades and strongly contrasting fabrics, it is easy to create an outfit that is pulled together, but has a definite fashion edge.

A pair of faded blue jeans will work brilliantly with a dark blue silky blouse or top and black shoes. Or pair some high-waisted, tailored navy trousers with an oxford blue shirt for a go-to office look that is stylish and easy to wear. Team your blue-on-blue ensemble with accessories in a different, neutral colour to look elegant without too much of a “matchy-matchy” image. For a funkier, more individual vibe, go big and bold with a statement piece of jewellery or choose accessories in a brightly complementary colour such as yellow, which is guaranteed to turn heads.

3. Dare to double denim

Once regarded as something of a fashion faux pas, the double denim trend has undergone a complete rehabilitation. Featuring heavily in fashion magazines, denim combinations are now a top choice for casual wear with style gurus and celebrities.

Another great plus of double denim is that it’s actually surprisingly easy to wear and gives you a fantastic basic canvas on which you can stamp your own personal style. Team it with a gorgeous statement bag in a contrasting colour, a bright printed scarf or an eye-catching piece of jewellery to make it your own.

Wearing two identical shades can be tricky to pull off without looking like an extra in a western. So our top tip in this case is to follow the fashionistas’ lead by choosing contrasting tones of denim. This will give you a much more on-trend style that is also a lot easier to wear.

4. Bright and breezy blues: perfect for summer

Blue is a wonderful colour in the warmer months and evokes dazzling blue skies and sapphire seas. Whether at work or play, the lighter and brighter blues are certain to be a hit.

A classic choice for summer is the casual but effortlessly stylish nautical look that radiates outdoor chic by combining a blue and white-striped top with trousers and deck shoes. Dress your look up with a blue blazer or down with denim cut offs, shorts or sandals. And then simply accessorise with a great pair of sunglasses and a tan.

Blue accessories are also big this season. Whatever you choose to team them with, an elegant slate-blue shoulder bag or a roomy tote in marine blue will keep all your essentials handy all summer long.

5. Dazzle them all with electric blue

Electric blue is one of the hottest shades right now and it’s perfect for summer nights out on the town. Like many other shades, it is actually very versatile and flatters many different complexions. Choose from beautiful dresses in plains and prints that are perfect for spring and summer. Or team a silky top in electric blue with separates and killer heels or a sophisticated evening style that is perfect for drinks or dinner.

Whatever your favourite shade, our essential guide to how to wear blue will see you through this summer in style, whether you are working or playing. For more hot tips on finding great colours to suit you, don’t miss our blogpost on finding colours that suit you.

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