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Winter White Fashion: How To Up Your Wow Factor

Winter white fashion: your essential guide to wearing white this winter

Focus on the fit

Whiter shades of pale

A blank canvas for personalising your style

Winter white fashion: how to be the belle of the ball

Accessorising white occasion wear

Winter white fashion: your essential guide to wearing white this winter

Wow everyone by wearing winter white fashion this season. Simple, striking and ultra-chic, winter white outfits make a strong fashion statement when the temperature drops and things start to get chilly.

Although often associated with summer, white outfits are also a great choice in the colder months. When most people are bundled up in dark or muted winter colours, you will really stand out against the crowd by wearing stunning white at this time of year. Read on for your essential guide on how to wear your winter white fashion with confidence and panache.

Every woman should look and feel fabulous in whatever clothes she chooses to wear and some of you have told us that you tend to avoid wearing white as you find it a difficult colour to style. But in this handy guide we make it easy to rock wearing white in winter with a few simple pointers.

Be inspired to adapt winter white fashion to suit your own personal style, avoid the most common pitfalls when wearing white and be inspired by our fashion tips on how best to wear white in winter to channel your inner Snow Queen.


Focus on the fit

White clothing can be a fantastic fashion statement, especially in winter, and the key to wearing winter white fashion successfully is to make sure that all your pieces fit correctly for an effortlessly polished look.

White does have something of a reputation of being an unforgiving colour. While we feel this is overall rather harsh, it is true that if a white outfit does not fit well it can highlight imperfections that detract from an otherwise stylish outfit. White pieces should skim your curves but not be too figure-hugging or tight. Opt for tailored pieces with lovely, clean silhouettes and focus on top-quality fabrics that will hang beautifully for the ultimate in winter chic.

Our top tip for wearing white in winter is not to be afraid to have your clothing altered professionally after you have bought it to ensure you have a flattering fit.

Whiter shades of pale

For a classic day-time style that will turn heads, combine different shades of white or near-white and mix up contrasting weights and textures in your fabrics. Team a pair of white heavyweight denim jeans with a chunky cream or ivory-coloured knit for a classy winter vibe that is perfect for the city.


Or wear your softest, finest cashmere under a cosy faux fur coat for a gorgeous feminine look. For a wider wintery colour palette that gives you more options, you can also include the lightest shades of ecru or beige for a more nuanced look when wearing white in winter.

A blank canvas for personalising your style

If you love expressing your personal style in a more fun and colourful way, a winter white outfit makes a wonderful blank canvas on which to create a show-stopping look. Think bold colours, vibrant prints and strong geometric designs in your outwear and accessories. Complement a simple white top and trousers with an eye-catching outer layer such as a jacket or cape in a vibrant colour, fascinating pattern or stunning print.

Choose bold jewellery to give your winter white outfit the wow factor, as this is the perfect opportunity to wear a dramatic necklace, cuff or ring that can be hard to style with other combinations.

One potential pitfall to avoid: be careful of over-accessorising this look and making it too cluttered. A single statement piece of jewellery, teamed with a pair of sunglasses if it’s bright and sunny, is all you need to ramp up the glamour and turn heads. Unless of course your personal style is all about taking it to the max, in which case, go for it!

Winter white fashion: how to be the belle of the ball

With Christmas parties, end-of-year get togethers, New Year’s Eve celebrations and winter balls, there are plenty of opportunities to wear more formal winter white fashion over the next few months.


White makes a stunning choice for a special occasion and the secret to success in dressing for your winter party or function is to go for unfussy, beautifully-cut silhouettes in high-quality fabrics for maximum elegance. Spangles and sparkles are also a great addition to a winter white outfit if you want to up the wow factor of your outfit.

For an easy party look, add a touch of fairy-tale princess to your style with a deceptively simple but flattering shape such as a charming slip dress in dazzling white. For a more sophisticated look, channel your inner Snow Queen with some sharp tailoring in dramatic sculptural fabrics for a wintry look that will get heads turning.

Accessorising white occasion wear

Our top tip for wearing white winter fashion at formal occasions is to mix things up a bit colour-wise with your accessories. By doing this you will avoid the pitfalls of looking either too ‘matchy-matchy’ or too bridal.

Consider wearing a pair of shoes in a contrasting colour, carrying an evening bag with an eye-catching design or showcasing a striking piece of jewellery. These will help to add interest to your style and put your very own personal stamp on your winter white occasion wear.


Ramp up your wow factor by wearing more winter white fashion this season and step out in style and confidence, whatever the occasion. For more great ideas on how to look great – and keep warm and cosy –this winter, check out our handy guide to women’s jackets.